Dropular was the previous name of the site since its launch in February 2009. Since then, the main focus of the service was to let its users easily bookmark images, videos and websites found around the interwebs. Dropular was used quite heavily by web designers, architects, photographers, graphic & fashion designers and more, and had impressive site traffic with around 15-20k unique visitors per day. The more people used the site, the greater the concern over control and protection of copyrighted material that was uploaded to the service by its members became.
We regularly received requests from copyright holders asking us to remove their work from the site - primarily because they felt it should be their decision if the work should be distributed or not. Fair point.
This got us thinking
When Dropular competitors started to pop up, we shut the service down and tried to come up with an idea for the people, companies and copyright / license agreement holders to feel confident about displaying their content on our service. What we came up with was this: instead of letting random users upload the works of others we decided that only the rightful owners and license holders would be allowed to share the work in question. To make this happen, we decided to use the tried and true system of using an image watermark by applying it to each image while being uploaded to Dropular. The watermark clearly indicates who uploaded the content, so uploading another's work and intentionally letting the service show the incorrect right holder would look bad for the uploader. But that alone isn't enough. Every image should also have its own identity number (ID) which can be used to find out more about the image. For example, an image watermark could look like this:
[service-logo] [ID] [contributor]
This reads [service-logo], the site on which to look for the image, [ID], image identity number and [contributor], who is behind the work (and, consequently, also responsible for uploading it to the site).
But now for the best part
Imagine people start pinning your work to Pinterest, sharing your work on Tumblr, Twitter, Google+, Facebook or get it listed on Google images, and other services. Your work will reach thousands (perhaps millions?) of people, and all know where to find the source of your image, because the [service-logo], [ID] and [contributor] is printed at the very bottom of the image. How many times have you tried to look up the source of an image you've found on the net? Well, it is our hope that with this system in place, such a problem will be history.
To give the whole thing an extra boost, we decided to change the name of the service from Dropular to something new. We still have users dropping images, but with our new formula of being seen everywhere all the time. Hence the name "Dropula", our new drop formula, if you will. We consider this to be the new "Inspirational Catalogue" where now everything has its own source visible for the world to see.