School Of Design

by Jonathon Toon April 5, 2012

Commissioned by Victoria University of Wellington, I took inspiration from classic san-serif fonts such as Akzidenz-Grotesk and Futura, and constructed a custom logotype using acute curves and crisp sharp edges. The additional boxed form and radiant tone of red were both taken from the School of Design's actual building shape and colour, resulting in a clean and robust logo system.