by Thomas Manss & Company April 26, 2012
Swatches are to the paper industry what the Oxo cube is to cooking – useful but hardly inspiring. The visual book for Fabriano's Cocktail range combines a 'waterfall' swatch of all the papers in the range with printed samples to impresses its designer audience with an altogether more entertaining take on this everyday print item. For a start it is presented in a card slip case, with a cloth spine suggesting the permanence of a cherished book. With its intoxicating mix of colours, the 'waterfall' of papers has been turned into an illustration of the Cocktail moniker. The printed samples that follow use the story of a night out to show off myriad printing techniques including litho printing, silk screening, thermography, foiling, embossing and die cutting. This paper promotion is arguably the best way to enjoy your cocktail without the fear of a hangover.